And by capping it, I want to indicate that I do not mean the term in the simple dictionary definition. Author is a word that is used to refer to the producer of a piece of writing. Or a specific kind of writing. It usually comes with the genitive case. It usually looks like this: Suzanne Collins is the author of Hunger Games. James Patterson is the author of numerous popular novels.
But the word is changing, in the vernacular. Many people use this word, all by itself.
I am an author.
This is new. Ten years ago, nobody said this. Or
very few, anyway, and only in specific contexts. It wasn’t a word one threw
around. Like on FB statuses. Both because Facebook didn’t exist and because
it was a professional status that had to be acquired. Very few people had it. And
very few people who wanted it could afford to buy it.
Now? Different world. Which
means – and if you’ve read Marx, you should be way ahead of me
right now – what we have here is commodification. Authorship is now a
commodity. It is a thing that can be bought and sold. And it is being bought
and sold like crazy.
Back in the olden days, most writers were
unpublished. They were a type, a tribe. They spent a lot of time talking about
craft, talking about submissions. I know this tribe. Plenty of them are still
around, and I recognize them instantly when I bump into them. We have a similar
outlook on things, a similar vocabulary. They are my peeps. Most of them, once
they were (traditionally) published, still called themselves writers. They use
the word author in the way I know it and use it. “He is the author of this
remarkable book….”
But there is a new type, a new
tribe: Authors. People who have self-published perhaps one or two books and
almost obsessively self-identify as “author.” (Or even Author. It’s significant
how often it’s capped.) I do not recognize them when I run into them. They do
not feel like members of my tribe. I realize this sounds judgmental, though I’m
trying hard to not make it so. They are people who do not talk about this stuff
the same way members of my tribe always have. They are different. Not better,
not worse. Different.
And I think those of us – like Jane — who have been
tribe members for a long time only think about "writers." We think there is still a singular tribe of people who love the written word. People like us who have always been interested in the literary world, and have spent much of our lives figuring out how to work in it. And we miss something
when we don’t differentiate, when we don’t acknowledge the rise of the Author. Thus,
some of our critiques about what’s going on out there miss the mark.
While I could go on and on about the self-publishing
revolution and what it’s done for writers and readers, I’d rather make this
point: Such services do not exist only to connect readers and writers.
These services exist also to fulfill the needs of
people who want a certain status. People who want to be authors. Companies like
Author Solutions and PublishAmerica recognized this.
While Jane and many others like her have pointed out
the problems with these services – and I think they are bad, bad choices for
writers, for people who want a career in writing, people for whom this is
vocation, not avocation – I don’t think they are necessarily bad choices for
those who have other goals.
Because these services give their customers what
they want. And that’s partly what the publishing
industry is about, these days. It is a consumer business, for consumers who
want to be authors.
About a year ago, there was a woman on one of my online
writing groups who sent an email, proudly announcing she was being “published.”
Some of us asked questions, and over numerous emails, teased out the details.
She was paying something like $1500 to a company (name forgotten now; not
withheld) who advertised itself as “partner” publishing. They claimed not to
take every ms that was sent to them, and detailed the “marketing” efforts they’d
make on their “author’s” behalf.
We went to work, assuming she was ignorant of the
choices available to her. We explained that they were doing nothing she
couldn’t do herself. Her package entitled her to ebook formatting; POD for print;
something like twenty copies of her book; plus a “marketing kit,” which
consisted of book-title-embossed bookmarks, tote bags, signage, and posters. I
did a little math and figured out she was spending something like $50 per copy
of her book. Others pointed out that the marketing items could be had for much
less if she ordered them herself from online providers.
Every single comment we made was waved off, shrugged
off. A few months later, she sent another email, effusing over the carton she’d
gotten in the mail, stuffed with her book swag.
And the light bulb went off for me. This wasn’t
about being a writer. She was buying the experience of being an “author.” She
evidently had some fantasy about what if felt like to be the “author” of a
book, to have a “publisher,” to be treated like she imagined someone like
Danielle Steel was treated, I’d guess.
Silly? Pathetic? Maybe. Those aren’t the choices I’d
make. So what? It’s a free country.
Did she later have a big come-down? Regret the money she’d
spent? I don’t know. And even if she did, that means little. She couldn’t be
dissuaded then because she wasn’t interested in being dissuaded then. We were
never asked to critique a page of text. She wasn’t interested in being a writer,
or in apprenticeship. She didn’t want to spend time – a long time – talking to
other writers, learning the business. She wanted to be an author. She wanted a status, and she wanted it NOW.
Surprise. There are businesses willing to serve her.
The care and feeding of both writers and authors is a
business, and many many folks are making a lot of money off it. Any of the
companies working in this industry – mine included – are implicated. I do not
turn away people because, in my judgment, their work is unsalable. It's not only not my call, it's business suicide. And this goes for everybody out here. (And, yes, Amazon
too. They allow the publishing of ebooks for “free” so that they have a huge
quantity of material in stock. Stock which they encourage the author to give
away. Or sell for .99 cents. Why? So that they can sell the device that will
let you access this vast stock. It’s about the KINDLE.) And these aren’t the only
players in this game.
I ended my subscriptions to both Writer’s Digest and Poets&Writers some years back, fed up with the MFA-industrial complex. And the
writing-conference-industrial complex.
The MFA will teach you how to write, and give you a terminal degree, so you can
teach writing. Right? For the bargain price of what? 25K? Are there jobs to be had?
Maybe. (Cf. overproduction of PhDs in the humanities.) The writing
conference brings you to a lovely location, and offers you the chance to further your career. Meet
agents! Meet editors! Network with authors! Listen to an attorney talk about
intellectual property! Is it the only way to do these things? Of course not. There is some value, but you can get almost the same thing by using Google,
blogs, agent web sites, and email. This latter is the time-consuming, apprenticeship method. Many people aren't interested in this method.
And the ethics are problematic. A friend of mine “applied” for a poetry workshop at
a certain conference. She was “accepted.” The poet even wrote her a personal
email, saying he looked forward to working with her. Then my friend thought
about it. And asked me: Have I really been “accepted?” Or I am being tricked?
She’d be forking over almost 5K (lovely ocean
location; plus airfare!) for the “honor.”
What to say? The math is ugly. Five thousand bucks for
perhaps a total of ten hours (with a roomful of other students) with a POET. Is
this a wise writerly expenditure? (And why did I cap POET? Because we all know
poetry sells not, that’s why.) Would the poet in fact connect my friend to people
who might help her career? Could this by any logic be seen an “investment?” Hmm.
How long does it take a poet to earn 5K from their writing?
What exactly is being sold here, anyway?
I’m not saying these things have no value. I’m
saying that determining value is complicated, that different things are being commodified here. Value depends on what the consumer wants and what they think they are buying. Jane says Author Solutions is not “author-friendly,”
which is precisely where I disagree. It’s enormously friendly if you want to
buy the commodity of being an author. I know people who are very happy with
them. If your goal is to feel yourself an "author," you may be very
happy with the money you spend there.
In the writing-industrial complex, people are in
fact paying for different things — an experience, a class, a status, a feeling, a vacation, a chance. Which is
what I told my friend. If she had the money, if she loved the poet, if
she loved the location, if she’d always wanted to do this, then go. I said it
was possible the poet loved her work; it was also possible that he loved the work of anyone who was willing to fork over 5K to be told so. I said
there was a possibility that this would lead to great career happenings, but I
wouldn’t bank on it.
YOLO right? I personally believe that
travel (and education) is the best way to use our dollars, so I don't necessarily think it's a waste of money if a conference doesn't lead to a contract. But if YOU think it will lead to a contract, then it might just be a waste of money for you. There are good reasons to do it. Still, one is not necessarily advancing a career as a writer by doing things like
this.
There are plenty of inexpensive ways to get the
things that are really, absolutely required by a writer but such things are often packed into pretty,
expensive packages for a reason. They find a place in the market because they
are fulfilling certain needs -- to do things quickly, conveniently, for one. The presumption that all such packages are overpriced is probably true. And yet. Working with newbies is unbelievably time-consuming, so if you did AS's math, you might be surprised. I know, because I work with newbies. I'm sure there are many dissatisfied Author Solutions consumers. How much of that is because they didn't know what they were doing? Does caveat emptor not apply here? I am sure that many of those folks have required a level of hand-holding that those of us who know what a "gutter" is cannot imagine. Unless you've been on the other side, working with total newbies, it's hard to see it. It's not dissimilar to the first time a beginner is critiqued. We've all seen the reactions that can come in that instance. What is going on with many of these companies is similar. Writers who have apprenticed themselves don't end up in this situation. Seriously. How hard is it to find an online writing group? How long do you have to be there before you start hearing about the companies out there? If you're a writer, if you put in the time and apprentice yourself, you learn these things. Authors are less likely to do this. So beginning with the premise that their consumer “need” is necessarily to have
a career as a writer is a questionable assumption.
Something like 90% of Americans believe they have at
least one good novel in them, and they want to give it a shot. There is a Gold
Rush quality to much of what’s going on. These
companies are the new Amway. In the 70s, people who wanted their “own” business
sometimes paid hundreds of dollars to buy starter Amway distributor packages.
It was mostly dumb and it mostly didn’t work. And yet. Those people wanted to
feel like they had their own business, and they got what they paid for, at
least for a while. And some folks made boatloads of money. So it will be with
these authors. Some of them will find new a new career. Many more will come
across a box of books in the corner of the garage years from now and groan, the
exact same way my parents’ friends groaned when they discovered a leftover box
of Amway SA8 laundry detergent. Does it mean they’d not do it all over again?
Finally: My point. This is why my response to the
Big Six finally figuring this out -- as evidenced by Penguin's acquisition -- is mostly: Eh. So what? Everyone else is
doing it, why shouldn’t they? Geeze. When they tried to argue they were curators,
incubators, that they had some cultural mission, everybody shouted that down. So where they
were once high-and-mighty gatekeepers, they are now unethical sleazes. (Which to be fair and clear, Jane herself did not say, but I've seen it elsewhere.) Really? So much of the analysis these days is what psychologists call splitting: Good or bad. Maybe the Big Six are neither; or both. I actually gave a small sigh of relief when I saw this news. The sad, cynical
truth: The money is out there to be made. Maybe if the Big Six make some of it,
they’ll survive. Many of my tribe work in those buildings. And they get
me, as a reader. The coursing Borzoi has made me happy for decades now. I’d
like to keep seeing it.